Summary
This position is located in the United States Patent and Trademark Office, Office of the Deputy Commissioner for Trademark Examination Policy. The position develops and executes trademark web communication strategies to identify customer segments, improve digital engagement, and support delivery of clear, accessible information through effective online communication.
Duties
The physical worksite for this position is located in Alexandria, Virginia. Presence at the Alexandria, VA campus is required for this role, as it includes on site functions that must be performed in person. Position may be eligible for situational telework in accordance with agency policy/business unit discretion. The agency currently allows for 52 hours of telework per leave year. You'll make an impact in this role if: You excel at developing and providing oversight and direction for short and long-term planning in setting the business unit's overall customer communication strategy focused on web presence. You bring expertise in identifying methods and practices to mine customer feedback/information from a variety of resources including website traffic statistics, usability-testing data provided by third-party vendors, call center inquiries, online surveys, focus groups and other sources. You thrive in coordinating all trademark-related content published or posted for customers on USPTO public-facing websites and Trademarks intranet under the purview of the Trademarks business unit. You enjoy establishing and maintaining effective working relationships at multiple levels within the Trademarks business unit and across the USPTO, to develop messages that accurately address informational needs of trademark customers.
Education
Education may not be substituted for specialized experience at this grade level.
How you will be evaluated
Your qualifications will be evaluated based on your application materials (e.g., resume, supporting documents), your responses on the application questionnaire, and your responses to all assessments required for this position. You will be assessed on the following competencies (knowledge, skills, abilities, and other characteristics): Attention to Detail Flexibility Integrity/Honesty Interpersonal Skills Reading Comprehension Self-Management Stress Tolerance Teamwork Overstating your qualifications and/or experience in your application materials or application questionnaire may result in your removal from consideration. Cheating on an assessment may also result in your removal from consideration. The best qualified candidates will be identified for referral to the hiring manager and may be invited for an interview. If referred all relevant documents submitted with your application package will be forwarded to the selecting official, due weight shall be given to performance appraisals and awards in accordance with 5 CFR § 335.103(b)(3), during the interview/selection process conducted by the hiring manager. Falsifying your background, education, and/or experience is cause for not hiring you or for changing your scored responses to questions you've answered, which may affect your overall final score. To preview the application questionnaire, click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/13085466 The United States Patent and Trademark Office is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including sexual orientation), national origin, political affiliation, marital status, disability, genetic information, age, pregnancy, childbirth, or related medical conditions, retaliation for engaging in protected activity, parental status, military service, or other non-merit factors. If you believe that you have been discriminated against and would like to file an EEO complaint, you must do so within 45 days of the date of the alleged discriminatory act. Claims of employment discrimination must be submitted to the attention of the USPTO's Office of Equal Employment Opportunity via email ([email protected]) or phone (571-272-8292).