Summary
You will serve as a PUBLIC AFFAIRS SPECIALIST in the US NAVAL COMMUNITY COLLEGE.
Duties
You will oversees a team of professionals and work collaboratively across departments to ensure consistent, creative, and impactful messaging that advances the mission and goals of the college.
You will oversee marketing initiatives across digital, print, and media platforms, ensuring consistent, compelling, and relevant messaging to engage prospective students, current students, alumni, and the broader naval enlisted community.
You will implement comprehensive marketing strategies and direct marketing campaigns that utilize direct email, social media, community messaging, and other forms of digital communications that drive student inquiry and application.
You will collaborate with Enrollment Services, Academic Affairs, and Student Success to align marketing initiatives with institutional priorities.
You will be responsible for shaping and protecting the college's public image, ensuring consistent and effective messaging, and fostering strong relationships with students, employees, media, and community stakeholders.
You will collaborate across multiple internal constituencies to administer and maintain the content on the USNCC website.
You will analyze data to identify target audiences, track trends, and evaluate the effectiveness of marketing and communications campaigns.
You will use data to prioritize marketing and communications efforts that have a direct impact on student enrollment and retention.
You will provide regular reports and insights on marketing performance to USNCC leadership.
You will optimize the institution's digital content strategy to ensure prominent and accurate brand representation within AI-driven search results and large language model (LLM) platforms.
How you will be evaluated
In order to qualify for this position, your resume must provide sufficient experience and/or education, knowledge, skills, and abilities to perform the duties of the specific position for which you are being considered. Your resume is the key means we have for evaluating your skills, knowledge, and abilities as they relate to this position. Therefore, we encourage you to be clear and specific when describing your experience. When the application process is complete, we will review your resume to ensure you meet the hiring eligibility and qualification requirements listed in this announcement. You will be rated based on the information provided in your resume and application package, along with your supporting documentation to determine your ability to demonstrate the following competencies: AUDIO, VISUAL, AND MULTIMEDIA PRODUCT DEVELOPMENT COMMUNITY OUTREACH MEDIA RELATIONS MANAGEMENT PUBLIC AFFAIRS PUBLIC AFFAIRS CONSULTATION PUBLIC AFFAIRS PROGRAM PERFORMANCE MANAGEMENT This recruitment will utilize the following technical assessment tools: USA Hire, Structured Interview You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation. Please follow all instructions carefully. Errors or omissions may affect your rating or consideration for employment. All eligibility, qualifications, and time-in-grade requirements must be met by the closing date of this announcement.